This YTV image spot was part of a network rebrand that included two separate shoots in Los Angeles and Toronto with talent from both Nickelodeon and YTV. We were also tasked with integrating six animated properties into our edit. The challenge for editorial was to find a cohesive balance between so many different properties while maintaining a visually engaging and humorous story where all of the disparate elements seem to co-exist and interact in the same environment.
CREDITS:
VP Creative, On Air Promotions: Dolores Keating-Mallen
Creative Director, Corus Kids, On Air Promotions: Hilding Gnanapragasm
Director: Monique Ah-Sue:
DP: Zoe White (LA) / Pasha Patriki (Toronto)
Production Designer: Mike Conte
Editor/ Music Supervisor: Kevan Byrne
On Line/ Colourist: Paul Hessell